Business Communication Group - Strategic Marketing Solutions

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Biechele Royce Advisors

Situation
Biechele Royce Advisors was a new financial advisory firm in Indianapolis that asked BCG members to assist in developing an entire new image package, to include logo, letterhead, business cards, newsletter, brochure, etc.

Solution
Working closely with the firm's partners, BCG members developed a clear understanding of the business, help the partner's develop their key attributes and guided them in articulating those attributes. Using these as a guide, the creative team developed a new logo and look for the firm. After the logo, BCG members developed the entire image package that included letterhead, business cards, various envelopes, a firm brochure, firm pocket folder and newsletter template.

Success
The firm's partners were extremely pleased with the outcomes of the design projects. Moreover, they reported that clients were even more impressed and reported that their new image package was clearly helping them in attracting new clients.